Thailand is one of the largest cosmetic markets in Southeast Asia, and has benefited from several years of continued growth which shows no sign of slowing down. According to Euromonitor, in 2022 the beauty sector in Thailand will be worth 7.3 billion USD. This high demand from Thai customers with strong purchasing power has attracted numerous global companies to invest in operations and distribution in Thailand, resulting in a very diversified cosmetics products market. However successfully launching new products is not as easy as it may seem, and exporters and operators are sometimes met with confusing or ambiguous local regulatory policies that they need understand in order to fully comply with the local law. Penalties for failing to do so can be severe, making a thorough grasp of local regulations absolutely essential to a successful product launch or market entry.

To shed light on Thailand’s cosmetic regulatory framework and compliance requirements, leading Southeast Asian law firm Tilleke